Video in Real Estate

In today’s competitive real estate market, realtors are constantly looking for new and innovative ways to sell properties faster and at higher prices. One technology that has emerged as a game-changer in recent years is listing videos. These videos showcase a property in a way that static photos and descriptions simply cannot, and they have been shown to have a significant impact on real estate sales.

According to a survey by the National Association of Realtors, 85% of buyers and sellers prefer to work with an agent who uses video to market their listings. In addition, 73% of homeowners are more likely to list with an agent who offers video as part of their marketing strategy.

One of the key advantages of listing videos is that they provide an immersive experience for potential buyers. Instead of simply looking at photos or reading a description, buyers can get a sense of what it would be like to live in the property. This emotional connection can be a key factor in making a purchase decision. According to research by Animoto, properties with video receive 403% more inquiries than those without.

In addition, listing videos can help to showcase the unique features of a property in a way that static photos cannot. For example, a video can highlight the flow of the property, the natural light, and the overall ambiance. This can help a property stand out in a crowded market and generate more interest from potential buyers. According to research by Real Estate Webmasters, properties with video receive 403% more inquiries than those without.

Furthermore, listing videos can also help to save time and effort for both buyers and sellers. Instead of having to physically visit every property that they are interested in, buyers can use videos to narrow down their search to a shortlist of properties that they are truly interested in. This saves them time and effort, and it also means that sellers are more likely to receive serious inquiries from potential buyers who have already seen the property in detail.

In conclusion, the statistics speak for themselves when it comes to the impact of listing videos on real estate sales. They can help to increase the number of inquiries, generate more interest in a property, and help to sell properties faster and at higher prices. As a result, they have become an essential tool for real estate professionals who want to stay ahead of the competition and maximize the potential of their listings.

Listing videos are a powerful tool for real estate agents to showcase a property and generate interest from potential buyers. However, simply creating a video is not enough to guarantee maximum exposure. Here are some tips on how to utilize listing videos to their fullest potential

How to Best Utilize Video

  1. Optimize for SEO: Just like with any other online content, it’s important to optimize your listing video for search engines. This means using relevant keywords in the title and description, adding tags, and including a transcript of the video on your website.
  2. Share on social media: Share your video on all your social media channels to reach a wider audience. Be sure to use relevant hashtags and encourage your followers to share the video with their network.
  3. Use video hosting platforms: There are several video hosting platforms, such as YouTube and Vimeo, that allow you to upload and share your videos. By hosting your video on these platforms, you can reach a wider audience and take advantage of their built-in SEO benefits.
  4. Embed on your website: Be sure to embed your video on your website’s property listing page, as well as any other relevant pages. This can help to keep visitors on your site for longer and increase engagement.
  5. Use email marketing: Use email marketing to share your video with your database of clients and leads. You can also include the video in your email signature to increase visibility.
  6. Consider paid promotion: If you have a budget for marketing, consider using paid promotion to boost the visibility of your video. This could include paid social media ads or Google Ads.

Which Platforms

  1. Facebook: With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. Listing videos on Facebook can help you reach a wide audience, and you can use Facebook Ads to target specific demographics, interests, and behaviors.
  2. Instagram: Instagram is a visual platform that is particularly popular with younger demographics. You can post listing videos to your Instagram feed or stories, and use hashtags and location tags to increase visibility.
  3. YouTube: As the world’s largest video hosting platform, YouTube is an obvious choice for listing videos. By creating a dedicated channel for your real estate business, you can attract subscribers and increase visibility for your videos.
  4. LinkedIn: While not traditionally thought of as a real estate platform, LinkedIn can be an effective way to showcase your expertise and reach a professional audience. You can post listing videos or create educational videos that demonstrate your knowledge of the industry.
  5. TikTok: TikTok is a popular social media platform with a younger demographic. While it may not be the first platform that comes to mind for real estate, it can be a fun and creative way to showcase your properties and reach a new audience.


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